Alumna Recognized as a ‘Game Changer’ in Sports Business

When the pandemic shut the world down in 2020, the NBA played on, thanks in large part to Springside School alumna Kelly Flatow ’90, the chief architect of the league’s bubble who was recognized at a conference last week by Sports Business Journal as one of 50 “Game Changers: Women in Sports Business.” 
 
According to the publication, “This dynamic and diverse class of leaders, entrepreneurs, and innovators is propelling the industry forward and shaping the future of sports business.” 
 
As the executive vice president of global events for the NBA, Flatow not only orchestrated the logistics of the NBA’s unprecedented “return-to-play,” safely housing more than 1,500 players, coaches, and others, she brought a little bit of joy back into the lives of countless sports fans. 
 
This was just one of many projects in which Flatow, who has spent more than 15 years with the NBA in leadership roles, took on the “impossible.”
 
“I don’t see anything as impossible,” Flatow said in a recent profile by Sports Business Journal. “Making the impossible possible has sort of been a trademark to me.”

Flatow has deep ties to SCH: Her two brothers, Brendan Flatow ’94 and Brian Flatow ’87, attended CHA and her two nephews, Brendan ’25 and Connor ’26, are current students. Last year, she was a panelist for our Middle School Alumni Speaker Series, “Alumni in Sports.”
 
Read the entire profile, here.